Head Of Marketing - CEMEA in Dubayy [Dubai], United Arab Emirates

at Visa

Information Technology and Services
Information Technology
Minimum Qualification
Bachelor's Degree
Required Experience
15+ years
Employment Type
Full Time
Male or Female
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Job Description

The Head of Marketing, Central Europe, Middle East and Africa (CEMEA) will work closely with and support the management in the CEMEA geographies to manage, prioritise, coordinate and implement Marketing resources, plans, programs and initiatives for the South African, West African and South East African markets, working closely with the geographical GM and Country managers, Sales, Product, Acceptance, and Corp Communications Country teams, as well as with the Singapore and San Francisco based Regional and Global Marketing teams. 

· Establish, develop and maintain strong, collaborative working relationships across the spectrum of stakeholders. 

· Lead sub-regional marketing plans and budget requirements, and be accountable for the implementation and ongoing revisions to plan, in consultation with Marketing and business stakeholders. 

· Effectively manage and implement Visa Marketing initiatives at market level that support the achievement of overall business, product and marketing objectives, and most directly help drive profit and revenue objectives. Budget responsibility and overall responsibility for the Marketing Team, as well as management of local agency and vendor relationships. 


Key Competencies 
Leadership Skills

Influencing skills

 Superior negotiation skills leading to timely and acceptable resolutions

Client relationship and management skills

Solid interpersonal skills and working with cross functional teams

Exceptional verbal and written communication skills - Development and preparation of executive level briefs

Self-directed and motivated

Able to work with little management oversight

Strategic management and creative thinking

Analytical in thought processes


Education: Bachelors’ or business/marketing or related field with marketing foundation. Graduate School/ MBA preferred

Skills - Professional/Technical/Business 

· 15+ years total work experience, preferably in retail banking/financial services sector or consumer card business - in Marketing / Sales, and preferably, a stint in General management

Significant experience in marketing with a strong brand management and brand communications bias

Demonstrated track record in the management of external agencies and the development of through the line campaign materials

International marketing experience essential, ideally in consumer card sector

Expert knowledge, skills and demonstrated track record across a range of functions including brand, planning, marketing analytics, performance management

Strategic and innovative thinker with commercial acumen also capable of strong execution

Knowledge and understanding of banking operations and/ or payment schemes, including products & services, business systems and processes

Strong communication, interpersonal and collaboration skills are needed to influence direction and change attitudes and decisions of senior level international bankers

Strong self-management skills including demonstrable drive and energy

Sales experience and proven negotiation skills

Consultancy and Project management skills

Prior experience leading meetings and effectively delivering presentations to large industry audiences

Experience with strategic planning, creative thinking and solution development

Excellent time management skills and ability to achieve goals with minimal management oversight

Demonstrated organizational skills

Collaborative skills as a team player in matrix environment, and analytical rigour and skills are both a must.

Analytical skills and ability to understand and use quantitative models e.g. business case development, data analytics, econometric modelling, forecasting, etc

Demonstrated ability to work in matrix organizations with global brand – must be a consummate team player

Multicultural sensitivity and interpersonal relationship management, including the ability to work effectively with colleagues and internal/external stakeholders

Candidate must have the ability and willingness to travel frequently

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