The Head of Marketing, Central Europe, Middle East and Africa (CEMEA) will work closely with and support the management in the CEMEA geographies to manage, prioritise, coordinate and implement Marketing resources, plans, programs and initiatives for the South African, West African and South East African markets, working closely with the geographical GM and Country managers, Sales, Product, Acceptance, and Corp Communications Country teams, as well as with the Singapore and San Francisco based Regional and Global Marketing teams.
· Establish, develop and maintain strong, collaborative working relationships across the spectrum of stakeholders.
· Lead sub-regional marketing plans and budget requirements, and be accountable for the implementation and ongoing revisions to plan, in consultation with Marketing and business stakeholders.
· Effectively manage and implement Visa Marketing initiatives at market level that support the achievement of overall business, product and marketing objectives, and most directly help drive profit and revenue objectives. Budget responsibility and overall responsibility for the Marketing Team, as well as management of local agency and vendor relationships.
Superior negotiation skills leading to timely and acceptable resolutions
Client relationship and management skills
Solid interpersonal skills and working with cross functional teams
Exceptional verbal and written communication skills - Development and preparation of executive level briefs
Self-directed and motivated
Able to work with little management oversight
Strategic management and creative thinking
Analytical in thought processes
Education: Bachelors’ or business/marketing or related field with marketing foundation. Graduate School/ MBA preferred
Skills - Professional/Technical/Business
· 15+ years total work experience, preferably in retail banking/financial services sector or consumer card business - in Marketing / Sales, and preferably, a stint in General management
Significant experience in marketing with a strong brand management and brand communications bias
Demonstrated track record in the management of external agencies and the development of through the line campaign materials
International marketing experience essential, ideally in consumer card sector
Expert knowledge, skills and demonstrated track record across a range of functions including brand, planning, marketing analytics, performance management
Strategic and innovative thinker with commercial acumen also capable of strong execution
Knowledge and understanding of banking operations and/ or payment schemes, including products & services, business systems and processes
Strong communication, interpersonal and collaboration skills are needed to influence direction and change attitudes and decisions of senior level international bankers
Strong self-management skills including demonstrable drive and energy
Sales experience and proven negotiation skills
Consultancy and Project management skills
Prior experience leading meetings and effectively delivering presentations to large industry audiences
Experience with strategic planning, creative thinking and solution development
Excellent time management skills and ability to achieve goals with minimal management oversight
Demonstrated organizational skills
Collaborative skills as a team player in matrix environment, and analytical rigour and skills are both a must.
Analytical skills and ability to understand and use quantitative models e.g. business case development, data analytics, econometric modelling, forecasting, etc
Demonstrated ability to work in matrix organizations with global brand – must be a consummate team player
Multicultural sensitivity and interpersonal relationship management, including the ability to work effectively with colleagues and internal/external stakeholders
Candidate must have the ability and willingness to travel frequently