Project Description :
Drive the articulation, implementation and monitoring of Company’ marketing strategy and associated plan aimed at meeting customers’ needs, enhancing brand equity and ultimately increasing revenue generation for the company.
Job Responsibilities :
Developing and agreeing marketing plans with Director of Sales & Marketing and oversee implementation in line with Company’s strategy, goals and objectives. Providing overall guidance and direction in the execution of marketing functions. Coordinating market research and intelligence activities geared towards providing market information for decision-making – market trends, buyer values, competitors, SWOT, etc. Facilitating implementation of the approved brand, pricing and packaging strategy