Type of Job Employee
External Job Description Reports To: Commercial Director
Location: Lagos, Nigeria
Guinness Nigeria is embarking on a transformation of it’s business. Spirits will play a core role in this change. The Head of Reserve will lead delivery of this important pillar of the overall Performance Ambition. The channels and customers where Reserve is the most important segment of our portfolio are early in their development in Nigeria. The portfolio spreads across multiple sprits categories, with multiple premium price points.
Purpose of Role
Lead the multifunctional Reserve team to deliver breakthrough performance short and long term. Drives success across key Reserve business deliverables:- Strategy development, Commercial Planning, Performance (Full P&L responsibility).
Top 3- 5 Accountabilities
Externally focused Commercial opportunity identification and Strategy development.
Unlocks consumer, shopper and customer insights to generate breakthrough performance opportunities.
Deeply understands external opportunities to drive the creation and execution of a clear and powerful commercial strategy for Diageo’s Reserve portfolio in Nigeria. Takes full ownership for winning.
Relationship Management with key External and Internal stakeholders and Influencers
Can influence and lead cross-functionally to get stakeholder ownership for Reserve objectives. Can orchestrate Consumer Marketing, Consumer Marketing, Field Sales and the broader business to achieve shared outcomes.
Skilled in building customer collaboration and commitment at all stage of the value chain. Negotiates with skill to achieve win-win outcomes. Builds sustainable relationships.
Coaches and trains the Reserve team to fulfill their potential. Infuses luxury knowhow and knowledge, while building strong transferable functional skills. Builds a healthy Reserve talent pipeline.
Delivers Reserve short and long term financial objectives sustainably.
Able to identify and prioritise highest value creating activities and role models rapid approach to swift, effective decision making.
Clearly identifies, deploys and holds accountability for delivering Reserve executional standards.
Drive rigour and discipline in all executional activities to enable performance measurement and continuous improvement.
Champions compliance and ethics in business delivery with zero tolerance of non-compliant behaviour.
Qualifications and Experience Required
Minimum 7 years’ experience in a similar role, either within an FMCG or luxury environment.
Cross functional experience across commercial / marketing.
HND/University Degree in commercial or equivalent field.
Comprehensive commercial and financial decision making experience including channel profitability and targeted trade investment.
A passion for Luxury and Reserve, with a real ambition to achieve breakthrough in this space.
An understanding of competitors, distributors and key customers, and what it takes to win in the luxury sphere.
An expert coach and trainer of both functional and leadership capability development. Able to instill luxury understanding and capability into the Guinness Nigeria Reserve team.