Head, Regional Sales (Regional) in Lagos, Nigeria

at Etisalat

Sales/Business Development
Minimum Qualification
Post Graduate Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female
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Job Description

Job Summary       

  • Plan, direct and coordinate regional sales activities ensuring consistent and qualitative service delivery to meet Etisalat customers' needs.

Principal Functions               

  • Maintain awareness of market trends, customer needs and competitor initiatives and devise strategies to optimally utilize market opportunities.
  • Define and implement specific operational plans and programs to facilitate the realisation of the region's sales targets.
  • Identify and recommend strategies for optimising outlet performance and increasing profitability.
  • Identify required resources, personnel and funding to achieve the regional sales strategy.
  • Establish and maintain relationships with key internal and external stakeholders.


  • Champion the conduct of periodic sales reviews to determine sales potential of the various experience centres in the regions as input into the sales targeting process.
  • Proactively identify and advise management on potential revenue streams and customer needs in order to maximise revenue for the organisation.
  • Recommend frameworks for measuring outlet profitability and proffer recommendations on viable and non-viable outlets.
  • Coordinate sales activities at the regions, while ensuring qualitative service delivery and compliance with standard policies and procedures.
  • Work closely with the distribution function to ensure timely delivery of products to meet customer demands.
  • Manage regional infrastructure and work closely with the maintenance department to ensure optimal utilization.
  • Monitor and ensure compliance of outlet infrastructure and equipment with defined company standards.
  • Ensure ongoing identification and reporting of new prime locations for acquisition and development of retail infrastructure and proffer recommendations to the Director, Channel Sales
  • Ensure operational efficiency and proper cost management in regional activities to maximise profitability.
  • Provide input on the region's financial requirements during the budgeting process and monitor the approved budget to ensure prudent utilisation of resources.
  • Review and authorise expenditures/transactions of the region in line with the approved budget and manual of authority.
  • Implement the Regional Sales division's work programs and plans in line with agreed upon procedures and guidelines.
  • Plan and manage the human and material resources of the Regional Sales division to optimise performance, morale and enhance productivity.
  • Manage inter-functional relations to ensure synergy across the various divisions within the sales department.
  • Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives.
  • Monitor and control the budgetary needs of the Regional Sales unit.
  • Prepare/compile agreed periodic activity and sales performance reports for the attention of the Director, Channel Sales
  • Perform any other duties as assigned by the Director, Channel Sales.
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