Insights Manager in Lagos, Nigeria

at GlaxoSmithKline

Sales / Marketing
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Job responsibilities include:

•Work closely with commercial teams (mainly Marketing) within the West and East  African Markets to develop consumer understanding

 •Coordinate consumer research in West and East African Markets

•Provide insights into market and consumer dynamics and trends

•Identify opportunities and risks to deliver business value incorporating consumer, shopper and expert insights

•Coordinate research requirements for the brands and manage the research process and details

•Manage assigned 3rd party research agencies to ensure research objectives are met and shared with the teams accordingly

•Ensure 3rd party research providers deliver quality data that is value for money and information that is actionable and well aligned with objectives

•Handle consumer immersions and related activities and be the voice of the consumer

•Drive Insights capabilities cross the teams through coaching, training and one-on-one team sessions

•Drive understanding and consumer closeness through Consumer Immersions and  identify the opportunities thereof

•Work with Brand teams to develop relevant insights from research information to feed into category and brand planning and innovations and connections accordingly

•Ensure tracking and reporting on key brand health measures for key brands and guidance on actions to ensure consumers love for brands and to be first choice with shoppers and experts

•Keep abreast of developments in the field of marketing research and continuously update the team on relevant developments and trends and engage with improved methodologies to ensure actionable insights

 •Work with Brand teams to ensure great advertising through use of dependable and insightful information for briefs and pretesting

•Work with Brand teams to develop winning concepts by applying insights and testing accordingly

Contact information:

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