On 1 July 2013, Ernst & Young announced the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose. Our new Global Chairman and CEO also recently unveiled a vision for the business that includes an ambition to become one of the most distinctive professional services organizations in the world. Critical to this is a market-leading Brand, Communications and Marketing (BCM) function that is fully aligned to and supports EY’s new purpose, ambition, strategy and positioning. And although building a better working world is an ambitious objective, it is a very genuine aspiration and is already becoming front and center of everything we are doing as an organization. This is an exciting time to be a leader in EY’s transforming BCM team.
The Strategy, Planning and Measurement Leader is a new and critical senior leadership role that has been created to help EY deliver against the vision for the future, which includes having the best brand. The role is accountable for:
The role will oversee a team focused on developing the strategy; collaborating with leaders across BCM to develop and measure programs that target clients and influencers; and engaging our 170,000 people located in 29 Regions (140 countries) around the world.
The role will oversee the budget for service lines, sectors and digital as well as for measurement and will have overall responsibility for a number of global networks serving service line and sector BCM leaders globally. The position will be a core member of the BCM Leadership team and will hold key relationships with EY’s Senior Leadership team. The role will be required to build strong relationships and work extremely collaboratively across the BCM team.
Success in this role will be the delivery of clear and actionable brand, communication and marketing strategies that integrate service lines and sectors, that are relevant both globally and locally and that deliver sustainable, measurable results. Success will be measured through EY’s global brand survey, a media dashboard and analyst rankings.
Knowledge, Competencies and Skills Requirements:
Responsible for the performance of the Integrated Strategy, Planning and Measurement team of approximately 25 people as well as a broad network of service line and sector BCM Leaders across the world. Motivates team through effective monitoring, coaching, counseling and provides a positive working environment.
Responsible for leading and managing the following areas globally:
There are currently no restrictions on where this role can be based.
Global travel will be required pending business needs.