Knowledge And Insights Manager in Lagos, Nigeria

Manufacturing / Production
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female

Job Description


  • Provide the Franchise  with leading edge consumer insights, research processes and tools that facilitate decision-making against business needs and provide in-depth understanding of market dynamics and consumer needs/wants/insights
  • Utilise understanding of consumer insights and global trends in order to identify key issues and opportunities for profitable brand growth
  • Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols



  • Assess strategic consumer opportunities that are currently untapped by the System and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities)
  • Steward the development and implementation of insights, research processes and procedures across the Franchise
  • Oversee all Franchise research initiatives and lead function’s capabilities (Agencies and People) to ensure they deliver against business needs
  • Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
  • Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
  • Ensure global/BU-wide learning’s and trends are reviewed and shared across the stakeholders within the System
  • Support the development of Franchise Business Plans and Strategic Management Reviews for categories and brands
  • Develop and Manage the Research Budget
  • Analyse and interpret research results to deliver business case needs
  • Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
  • Lead the development of research capabilities and understanding within the brand team
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