Lead Apple Solutions Consultant - Lead Retail Sales Consultant in Dubayy [Dubai], United Arab Emirates

at Apple

Consumer Electronics
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Job Summary

The Lead ASC is an Apple employee who serves as the Apple business manager and influencer across a number of Reseller locations. The Lead ASC’s role is to grow the Apple product and add-on business in the stores. They are held accountable for sales performance by providing excellent customer service, giving product demonstrations, and ensuring all Apple fixtures and merchandising elements are up to date and maintained according to Apple’s standards. The Lead ASC is responsible for training the Reseller’s staff on Apple products and Apple Shop merchandizing and maintenance standards. Other key responsibilities include providing business insights and identifying opportunities.



The Lead ASC is responsible for ensuring an excellent Apple Customer Experience at all times. Responsibilities include: Promoting Apple products and solutions by communicating the benefits and values of the products through product demonstrations. Conducting 1:1 and 1:many (where applicable) product demonstrations using World Wide developed demo scripts for guidance. Building a community of loyal Apple customers who will come back to consult the Lead ASC on future Apple purchases. 2. Reseller Staff/Management
A successful Lead ASC proves him or herself relevant to a Reseller’s management team and is able to gain support without authority. Because the Lead ASC oversees a number of Apple Shops or Inline, the relationships he or she develops with store managers is invaluable to the success of the shop. He/she has strong business acumen and understanding of the Reseller’s business and goals. Responsibilities include: Acting as a promoter of the Apple brand to Reseller’s staff / management, and keeping them engaged and up to date on Apple’s latest and greatest products. Understand what the Reseller’s business goals are and link Apple’s goals to theirs. Identifying and maintaining a “virtual team” of key staff members who the Lead ASC will train and transform into Apple Professional / Experts. The training of the “virtual team” is critical, as they will will depend on this group to support Apple’s business in every way.
3. Apple Shop / Apple Inline
The Lead ASC operates as the business manager for a group of Apple Shops or Inlines. As such, it is the Lead ASC’s responsibility to train the virtual team to maintain the quality and appearance of the Apple Shops or Inlines in order to give the customer and Reseller the best possible Apple experience. Responsibilities include: Enabling the virtual team to ensure all merchandising elements (including demo content, as well as all 2D and 3D elements) are up to date and follow Apple worldwide standards. Enabling the virtual team to provide daily care and maintaining tidiness according to worldwide guidelines. Flag to his/her manager any maintenance issues with any Apple merchandizing execution in the store.
4. Apple Corporate/Manager
The Lead ASC is able to provide key insights on the Apple business in a singular storefront, and identify business opportunities. Responsibilities include:
• Monitoring performance results and inventory levels.
• Monitoring regular competitive/trend tracking.
• Providing insightful feedback that will help to further develop and improve upon Apple Shop performance.

Additional Requirements

Excellent communication skills (written and verbal) • Excellent training skills


Key Qualifications
  • Experience in retail or field sales (minimum 3 years) • Extraordinary customer service skills
  • Adaptive and solution based approach to selling
  • Ability to prioritize and multitask
  • Ability to lead and influence a group of individuals with whom he/she works with
  • Self-direction leading to high degree of success throughout his/her career
  • Proven self-starter with entrepreneurial flair
  • Ability to work autonomously
  • Strong problem solving abilities
  • Strong organizational skills
  • Travel commitment / with driving license
  • A high standard of values, ethics, integrity, and trust
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