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The Channel Marketing Manager will develops and launches promotional activities and demand generation campaigns
Create and implement promotional programs by segment and obtaining the highest ROI/top line sales.
Develops and launches promotional activities and demand generation campaigns.
Event strategy and execution, development of content, ownership and coordination of resources in conjuction with Brand Management. This includes webconferences, targeted customer events, sponsorships, tradeshows, as well as internal and partner events.
Assists in the development and execution of the Channel Marketing Plan.
Work with Channel Director and Product Management to implement product launch strategies as well as pricing and promotion strategies to ensure sell-through and cross sell opportunities.
Leverages cross-functional teams, as well as contractors, to effectively execute marketing activities.
Identifies and develops customer case studies, success stories and wins for internal newsletters and trade press.
Develop sell-through programs for selling organization (both inside and outside sales) that drives penetration for the products.