Manager Data Mining & Quality in Abu Zaby [Abu Dhabi], United Arab Emirates

at Etisalat

Industry
ICT / Telecommunications
Specialization
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
5 - 7 years
Employment Type
Full Time
Gender
Male or Female
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Job Description

Develop descriptive, predictive and optimization models to leverage existing customer information for ROI maximization. Implement advanced analytics techniques to maximize benefits from information assets and enhance revenue generation. Develop programs to enhance the quality of customer information in the source systems. Develop policies and procedures to ensure customer information is being captured effectively at all customer touch-points. Train marketing staff on the use of advanced analytical tools & techniques.

Responsibilities

  • Implement advanced analytics techniques to maximize benefits from information assets and enhance revenue generation.
  • Develop predictive models (e.g. Churn Prediction model, Next Best offer model, Market Basket analysis) to leverage existing customer information for optimal marketing.
  • Develop descriptive models (e.g. behavioural segmentation, lifetime value model, social network analysis) to enhance customer insights.
  • Develop optimization models (e.g. network optimization, campaign optimization) to enhance return on investment.
  • Identify opportunities for revenue enhancement through targeted campaigns by analyzing customer’s response behaviour and utilize this to develop next best offers.
  • Develop policies and procedures to ensure customer information is being captured effectively at all customer touch-points such as CCC, Business Centres, Outlets, Retailers etc. Develop incentive programs and penalty criteria for touch-points.
  • Enhance customer data quality and develop a single view of the customer. Develop programs to enhance the quality of customer information in the source systems.
  • Launch customer information collection campaigns to acquire customer data through all customer touch-points

Requirements

  • Bachelors degree in Computer Science / Data Mining / (or)
  • Bachelor Degree in Management Information System
  • Preferred : Data Mining certified training
  • Atleast 6 years of relevent experience in Data Mining/Analytics within the telecom environment.
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