Manager: Research in Lagos, Nigeria

at Airtel Nigeria

Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Job Purpose

Lead the process of consumer and customer insight generation in Airtel Networks Nigeria

Ensure the integrity of insights and its integration in the decision making process

Manage and control the Marketing OPEX


Key Accountabilities

Increase the focus and yield of marketing investment  

·         Supporting the strategic planning and decision making process for Airtel, through actionable understanding of consumer needs

Research development management and control           

·         Ensure efficiency and effectiveness of consumer, customer research projects based on key user requirements, guidelines and information needs

Monthly research report management

·         Coordinate primary market research and analysis, ensuring that research partners develop appropriate design, spread, effective and high quality work

Leadership Accountabilities      

·         Develop and implement appropriate training to marketing research area and relevant parts of the organisation

Management Accountabilities 

·         Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management Team

·         Track behavior of consumer and customer segments providing actionable and meaningful insights into segment definition, product development and marketing strategies

Relationship Accountabilities   

·         Build a good working relationship with Market Planning unit as well as with the rest of the marketing department

·         Develop and manage close working relationship with research agencies, validating research method and results

Budget Forecasting        

·         Liaise with various departments to develop the AOP budget

·         Provide monthly reporting on actual operating expenditure and bi-monthly preparation of operating expenditure flash and forecast


·         Manage the OPEX reconciliation between Marketing and Budget control

·         Manage reconciliations of outstanding Marketing spend


·         Perform analysis of monthly accrual entries, prepare any necessary adjustments and provides explanations to the Finance teams

·         Prepare monthly spend accruals to ensure commitments are adequately booked

Reporting: Prepare weekly report to share with stakeholders  

·         Prepare weekly report of budget vs. OAF

·         Prepare weekly report of OAF vs. PO raised

·         Prepare weekly report of PO versus invoice.

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