Purpose of Position: To market and drive the growth of assigned products to targeted customers.
Develop and manage clients relationship to meet their needs and business sustainability.
ESSENTIAL DUTIES/KEY JOB ROLES AND RESPONSIBILITIES include but not limited to the following:
Develop and implement programmes to grow product sales. Set up strategic marketing plans for a product or product line through comprehensive market research, competitive analysis, pricing, customer engagement.
Build relationships with top 60 companies sending participants to executive programmes and report on a quarterly basis about possible enrolments, needs identified and feedback from past participants.
Track performance of clients on completion of programmes.
Maintain and update customer reference database and associated companies to facilitate marketing activities.
Manage issues affecting ordering of products and meeting of clients products demand. Review and advise on improvement initiatives for effective meeting of targets.
Facilitate payment of fees by participants in accordance with the SOP. Drive debt recovery plans and credit policy
Support the marketing of Executive Programmes and Open Seminars
Provide brand visibility for each executive education class by establishing social media presence, setting up a special newsletter or report on programme activities sent to participating companies, online coverage of selected sessions etc.
Collaborate with colleagues to ensure successful graduation of participants in Executive Education.
Any other specific or adhoc duty to be assigned by the line manager from time to time.
KEY PERFORMANCE INDICATORS
Achieving agreed target number of participants for assigned portfolio
Number of new products and Channels developed
Feedback from customers internal and external
Achieving agreed target revenue
Maintain high customer satisfaction ratings from participants
Submit monthly report on progress made on deliverables