Plans and produces marketing communications and sales promotion materials to meet product strategies and sales objectives.
Manages internal and external communications including press releases, video, newsletters, and corporate presentations.
Develops short- and long-term communication objectives.
Oversees communication activities including technical and/or promotional material writing, product manuals, brochures, sales kits, etc.
Interacts with product management, sales management, and external suppliers to develop and implement integrated communication plans
Builds key media and communications contacts such as integrated contact management.
Consults with business leadership to establish brand communication strategies and ensure communication, planning, and monitoring is effectively meeting the needs of customers.
Manages brand communication research and supports the implementation of the brand strategy and guidelines.
Manages, coaches, and develops staff; works with employees to set goals in training and development, performance, and career planning.
Identifies department issues, problems, and opportunities to support continuous improvement initiatives.
Develops and manages budget, financial controls, and risk ensuring operations are executed efficiently and within established budgets.
Establish, monitor and report key performance metrics.
Skills – Leadership:
Identifies and implements effective processes and procedures for accomplishing work
Ability to create an atmosphere in which timely and high quality information flows smoothly between self and others; encourages the open expression of ideas and opinions
Ability to analyze issues by gathering relevant information systematically and considering a broad range of issues or factors
Ability to develop plans that are thorough, realistic, and effective in meeting goals
Ability to manage the performance of self and others through the use of structured tools and effective delegation
Ability to foster the development of a common vision; provide clear direction and priorities; clarify roles and responsibilities
Ability to accurately assesses strength and development needs of employees; give timely, specific feedback and helpful coaching; provide challenging assignments and opportunities for development
Solid understanding of how to think strategically
Skills – Technical:
Knowledge of media production, communication, and dissemination of techniques and methods
Ability to create an overall message for consistent communications related to a specific topic
Ability to manage the entire process of the creation of marketing collateral, including brand positioning
Ability to coach suppliers on how to be acceptable/better suppliers to Cummins
Ability to plan sequenced tasks and assignments with appropriate allocation of resources
Ability to effectively and clearly communicate in both written and verbal means
Ability to anticipate customer needs and take action to meet these needs
Ability to develop graphics, images, or other elements from an idea, words, or an engineering model
Education, Licenses, Certifications
College, university, or equivalent degree in marketing, communications or a related subject required.Arabic speaking is essential.
Significant level of relevant work experience, including supervisory experience, required. Customer facing experience preferred.