Marketing & Communications Manager - West Africa in Lagos, Nigeria

at DHL

Sales / Marketing
Sales/Business Development
Minimum Qualification
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female
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Job Description

Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively

Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Ghana,  Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, The Gambia, Togo


Public Relations

  • Manage the PR planning process for each country i.e. identify their monthly story and opportunities and ensure implementation
  • Manage the distribution of ‘central’ stories provided by the SSA office to ensure they are distributed in the various countries
  • Keep an updated list of stories from the zone, available whenever requested
  • Manage the zone media list, ensuring it is updated and correct
  • Provide guidance for all PR activities i.e. assist in putting together a press release, a strategy around an event/story, briefing photographers
  • Identify and institute PR training – both internal (message houses, tips) and external
  • Manage local PR agency (if relevant) including strategy, implementation and reporting
  • Ensure coverage is reported each month by each country – i.e. # of clippings, scans and information, and meets the deadline provided


  • Manage any advertising opportunities for the zone – i.e. any opportunities sent to them and then, if worthwhile, escalated to SSA Office
  • Manage any requests for adaptations and local artwork, to be escalated and briefed to SSA Office
  • Ensure successful implementation of all campaigns (i.e. ExpressEasy, TradeLane) within markets
  • Ensure adequate levels of giveaways and marcomms materials are available in countries and, if not available, assist in acquiring or requesting these
  • Work with other units (Pricing, Sales) to ensure successful implementation of all campaigns and opportunities


  • Ensure all marketing materials align to the guidelines (this also includes having a good knowledge of the guidelines and understanding what does/doesn’t conform)
  • Ensure all branding in countries (vehicles, signage) conforms to guidelines and, if not, assist countries to get in line

Sponsorship, Conferences & Events

  • Manage any sponsorship opportunities for the zone – i.e. any opportunities sent to them and then, if worthwhile, escalated to SSA Office
  • If identified, manage sponsorship and events on the ground i.e. ensure materials and giveaways are in order, branding is correct, photographers briefed, PR and collateral is written and distributed

Internal Communications

  • Edit stories from the zone to be distributed in Connect in Brief and the DHL Weekly every Wednesday
  • Distribute important information (ops updates, crisis communication) to all internal audiences

Corporate Social Responsibility

  • Interface with the relevant CSR contact in each market to ensure CSR activities (GVD, WED and quarterly CSR activity) are well-executed (i.e. take place, photography done, the activity reported on, media information distributed and a story written for internal audiences)


  • Provide a monthly update on issues/concerns in the various markets
  • Maintain a local video and image library so that any requests for images, artwork, video can be facilitated at zone level
  • Keep an up to date contact list for markets incl Country Managers, Commercial Staff that need to be engaged on specific activities
  • Schedule monthly calls with the zone and/or Country Managers to discuss Marcomms activities for that month


Degree or diploma in Marketing, Communications, Journalism and/or Public Relations
At least five years' public relations experience
At least two years' management experience
Very strong writing skills (press releases, feature articles, opinion editorials)
Broad based exposure to all skills areas including presentation, media relations, advertising, internal communications, graphic design, sponsorship and CSR

Personal Skills/Attributes

Proactive, dynamic, can-do spirit, persistent and determined, driven, creative, broad shoulders, a dose of humour, business acumen, a strong backbone.

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