Marketing And Corporate Communications in Lagos, Nigeria

at Bradfield Consulting

Industry
Consulting
Specialization
Market Research
Minimum Qualification
Bachelor's Degree
Required Experience
10 - 15 years
Employment Type
Full Time
Gender
Male or Female

Job Description

  • Initiate, implement and oversee the strategic marketing plan for the school.
  • Develop strategies to manage the Trust’s image.
  • Develop strategies to manage relationships with alumni and other stakeholders.
  • Maintain a database of corporate, Trust supporters, alumni etc.
  • Maintain on-going communication and information support with alumni, parents and the media.
  • Providing information and up-to-date web content about the Trust for publication on the website and directories
  • Liaising with the CEO and HOSs in writing and producing marketing material (brochures, posters, flyers etc) for the Schools.
  • Develop in-house skills for marketing
  • Develop a termly marketing action plan for the Schools to support pupils recruitment and retention.
  • Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts
  • Proactively searching out information for PR purposes and writing press releases in line with the Trust policy.
  • Liaison with, and providing information to, the media and arranging interviews with members of management where necessary in line with the Trust’s policy.
  • Serve as the Trust’s primary media contact and foster relationships with media personnel to enhance the schools’ image and visibility.
  • Oversee the management of the marketing and communications budget to ensure appropriate and effective spending.

 

Requirements

  • Strong communication skills with personable appearance
  • Customer Service skills
  • Excellent IT proficiency skills and conversant with the use of social media
  • Ability to think strategically
  • Strong Interpersonal skills/Team Player
  • Creativity and innovative skills
  • Good problem-solving skills
  • Fundraising expertise
  • Strong organisation skills and attention to detail

EDUCATION AND EXPERIENCE

  • Candidate should have a minimum of 10 years work experience in marketing and branding.
  • Bachelor's degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable.
  • Experience must include strategic planning, communications planning and management, marketing and media relations.
  • Demonstrates strong oral and written communication skills including the ability to clearly present recommendations and ideas to summarize complex issues.

 

  Apply Now

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