Marketing Brand Manager in Lagos, Nigeria


Manufacturing / Production
Marketing / Advertising / Branding
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Key Responsibilities

  • Strategic management of the assigned brands to achieve the business targets including awareness, volume, and penetration
  • Develop & Build the overall Brand Strategy. Marketing Plan and Product Positioning for the entire range of products and sustenance through various marketing tools.
  • Coordination with agencies to develop and execute product Campaigns. Planning marketing budgets and meeting these budgets without compromising the impact of the communication.
  • Strategize future growth for the company both in terms of sales and visibility.
  • Research products and competitions by analyzing the market research data (the current and past industry trends, consumer behavior and requirements. market competitiveness of products etc.)
  • Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges.
  • Market Research tools to understand the brand health on a regular basis. Manage Business Development/product launches.
  • Preparing SOPs / Manuals for Marketing Division.
  • Measure and report performance of all marketing campaigns, and assess against goals (PCI and KPIs)
  • Align the company around the brand’s direction, choices and tactics


  • HND/B.Sc. Marketing or related field with minimum four (4) years’ experience in similar position
  • Excellent verbal and writing skills
  • Innovative ideas on promoting product and ability to think Out of the box
  • Good analytical skills and data-driven thinking to ensure good ROI for your marketing efforts Project management skills
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Comfortable working with numbers, metrics and spreadsheets.


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