Marketing Director in Lagos, Nigeria

at Jumia

Retail / Wholesales
Sales/Business Development
Minimum Qualification
Master's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Introduction to the role
As Marketing Director, you are responsibile for organising Jumia's marketing activities and overseeing the development and delivery of a fully integrated marketing strategy.

Your areas of responsibility include:

  • Managing and controlling the audience growth and customer acquisition across all channels including SEM, SEO, Affiliate, Social Media, Online and Offline campaigns, cooperation, etc.
  • Managing, controlling and optimizing the marketing campaigns on the website of JUMIA
  • Building relationships and striking partnerships with external marketing agencies and other partners
  • Driving the daily marketing operations and coordinate promotions, advertising, public relations, creative campaigns as well as media issues
  • Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Nigeria, positioning JUMIA as the online shop you can trust
  • Managing the marketing budgets to drive sales with demonstrated ROI belong to your field of responsibility the same as working with the central marketing teams
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