Introduction to the role
As Marketing Director, you are responsibile for organising Jumia's marketing activities and overseeing the development and delivery of a fully integrated marketing strategy.
Your areas of responsibility include:
- Managing and controlling the audience growth and customer acquisition across all channels including SEM, SEO, Affiliate, Social Media, Online and Offline campaigns, cooperation, etc.
- Managing, controlling and optimizing the marketing campaigns on the website of JUMIA
- Building relationships and striking partnerships with external marketing agencies and other partners
- Driving the daily marketing operations and coordinate promotions, advertising, public relations, creative campaigns as well as media issues
- Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Nigeria, positioning JUMIA as the online shop you can trust
- Managing the marketing budgets to drive sales with demonstrated ROI belong to your field of responsibility the same as working with the central marketing teams