Marketing Director in Lagos, Nigeria

at Jumia

Retail / Wholesales
Sales/Business Development
Minimum Qualification
Master's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female

Job Description

Introduction to the role
As Marketing Director, you are responsibile for organising Jumia's marketing activities and overseeing the development and delivery of a fully integrated marketing strategy.

Your areas of responsibility include:

  • Managing and controlling the audience growth and customer acquisition across all channels including SEM, SEO, Affiliate, Social Media, Online and Offline campaigns, cooperation, etc.
  • Managing, controlling and optimizing the marketing campaigns on the website of JUMIA
  • Building relationships and striking partnerships with external marketing agencies and other partners
  • Driving the daily marketing operations and coordinate promotions, advertising, public relations, creative campaigns as well as media issues
  • Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Nigeria, positioning JUMIA as the online shop you can trust
  • Managing the marketing budgets to drive sales with demonstrated ROI belong to your field of responsibility the same as working with the central marketing teams
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