Marketing Executive (Local Store Marketing) in Lagos, Nigeria

at Eat'N'Go

Food & Beverages
Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Purpose / Role

  • Will execute marketing programs at the store level in order to drive traffic, sales, and brand awareness in each local store.
  • Will be responsible for coordinating and executing all local store marketing efforts of individual stores to achieve sales and attendant objectives

Key Aims and Objectives

  • Creating and maintaining each stores customer.
  • Coordinate distribution of print materials for strategic marketing programs as dictated by location objectives,
  • Frequently visiting stores in all designated markets to ensure message consistency and insure all marketing standards are in place,
  • Distribute and maintain all in-store marketing materials for promotions and
  • Coordinate training to communicate marketing procedures for specific events and promotions to Area store Managers and Crew members

Prime Responsibilities and Duties

  • Lead the execution of local store marketing initiatives for Domino’s Pizza stores and test new programs in order to broaden DP awareness and drive traffic to local stores
  • Help establish positive and ongoing relationships with local businesses and organizations through face to face visits, marketing material distribution and couponing
  • Work closely with schools to promote positive relationships with administration, teachers, students and sports teams
  • Involvement in all Public Relations opportunities and efforts including media events, fundraisers and public engagements
  • Establish strong relationships with Store management teams and guide them on program execution of promotions and events that DP brand loyalty
  • Lead DP crew to execute local marketing programs efficiently and successfully
  • Effectively build, post, print, distribute and develop promotion specific communication materials to be used for local marketing initiatives
  • Create and maintain tools to enable local adaptations of scalable marketing programs.
  • Solicit, negotiate, recommend and execute localized region-specific DP marking programs.
  • Source partnerships with local entities (Chambers of Commerce, youth sports, schools, public servants, etc.), managing local executions of promotions, creating/ implementing store-level events.
  • Create, implement, and support innovative region-specific marketing programs which focus on driving local store sales, competitive pricing, and benchmarking.
  • Identify and analyze food service opportunities through store management and guest interaction.
  • Plan, promote, and execute community events, promotional programs, and local marketing initiatives using face-to-face marketing strategies.
  • Gather, analyze and conduct market research to identify opportunities with demographic information to increase sales and drive additional customer traffic to stores
  • Build and maintain a database of marketing partners, vendors and area influencers
  • Anticipate the community and guests needs; know and own the market within a 5 mile radius of each store.
  • Work with Store Managers and Community Coordinators on efforts to build store traffic and brand loyalty through partnerships, community participation, fundraisers, contests and giveaways
  • Continually research and implement new methods of effective local store marketing

Experience / Education Required

  • 3 years of prior work experience in developing local store marketing programs, Proficiency in Excel; SAP is an advantage,
  • 3 years prior business experience in sales, management, marketing, photography, business promotion and public relations
  • Formal Education in Business Management an or Marketing.
  • Good analytical skills
  • Independent, mature, self-initiative and possesses positive attitude

Ability to:

  • Make decisions and exercise sound judgment
  • Function as an effective coordinator is a must
  • Ability to work a flexible schedule based on business needs, which may include evenings, weekends and holidays
  • Ability to travel to stores and our store neighborhoods for events and marketing activities
  • Demonstrated self-starter and problem solver with excellent interpersonal skills
  • Focused on attention to detail, taking initiative, and working in a positive environment
  • Able to work under pressure and tight deadlines.
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