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Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research.
communicating with target audiences and managing customer relationships;
sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;
writing and proofreading copy;
liaising with designers and printers;
organising photo shoots;
arranging the effective distribution of marketing materials;
maintaining and updating customer databases;
organising and attending events such as conferences, seminars, receptions and exhibitions;
sourcing and securing sponsorship;
conducting market research, for example using customer questionnaires and focus groups;
contributing to, and developing, marketing plans and strategies;
evaluating marketing campaigns;
monitoring competitor activity;
supporting the marketing manager and other colleagues.
HND, B. sc or any relavant qualification
Excellent verbal and written communication skills
Dedicated and careful—high level of accuracy and attention to detail
Fluent in English
Computer: MS Word, Excel, Outlook and PowerPoint.