Marketing Manager- Customer Programs in Lagos, Nigeria

at Taafoo

Apparel & Fashion
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Our firm is seeking a Marketing Manager of Customer Programs who will be responsible for creating, executing, analyzing, and developing member programs that drive customer activation, repurchase and engagement, with a long-term focus on building brand loyalty and generating revenue from our customer base. This role is perfect for a seasoned marketer who thrives on a mix of strategy, creativity, execution, and analytics, and isn’t afraid to get his or her hands dirty. The ideal candidate will be ROI-focused and able to prioritize ruthlessly, set deadlines, and meet aggressive growth goals. This team member will play a pivotal role in helping our firm become the new model for e-commerce.


  • Identify key customer insights and opportunities for growing engagement and revenue
  • Create and develop member programs to deepen engagement across multiple customer segments and life stages
  • Understand technology requirements and prioritize projects on an ROI-basis for product roadmap
  • Driving projects to completion on or prior to scheduled due date
  • Establish monthly, quarterly, and annual marketing plans
  • Develop metrics, create dashboards, and report on results
  • Guide creative development of marketing collateral


  • 3+ years relevant online consumer marketing and/or e-commerce experience
  • Experience in all aspects of engagement marketing, including strategy, execution, analysis, and infrastructure
  • Experience in online and offline retention and loyalty marketing tactics (e.g. retargeting, direct mail, promotions)
  • Proven track record of moving quickly and delivering results in an entrepreneurial environment
  • Exceptional analytical, organizational, interpersonal, and problem-solving skills
  • Outstanding verbal and written communication skills
  • Keen attention to detail and ability to dive deep matched with the ability to think big
  • The ideal candidate will have demonstrated success at a top direct marketing brand
  • SQL Server/MySQL experience preferred
  • Flexible and resourceful, easily adaptable to changes in environment and prioritization
  • Our firm is an Equal Opportunity Employer

Marketing Manager Checklist

  • Marketing or similar degree
  • 3-5 yrs marketing experience
  • Clear demonstration of delivering measurable results
  • Excellent with numbers (Analytical)
  • Can work with small/limited budget
  • Extremely creative
  • Has ideas that are not mainstream
  • Preferably middle level manager
  • Willing to work weekends
  • Open to travel if needed
  • Can manage a team of 3-5 people comfortably
  • Planning & Execution Skills
  • Understands need for immediate success or return on investment
  • Can directly link effort/ideas to revenue
  • Can plan, execute and track integrated marketing campaigns
  • Has experience is driving traffic to a location preferably offline
  • Customer Centric
  • Displays passion for marketing and what taafoo does
  • Positive minded
  • Focus on goals
  • Sees opportunities in challenges
  • Minimum 28 years
  • Can work with minimal supervision (Take an idea an run with it)
  • Ability to develop, grow & learn new skills on his/her own
  • Can & willing to work in a small business environment.
  • Experience in retail will be a plus.
  • Preferably someone that can start within a week.
  Apply Now

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