Marketing Manager (Ref: 541) in Lagos, Nigeria

at Global Profilers

Industry
Program Development
Specialization
Sales/Business Development
Minimum Qualification
Master's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Gender
Male or Female

Job Description

Responsibilities:

Job Summary

Understand and apply sophisticated and creative marketing strategies and develop brand values, positioning and profitability of the responsible brands.

Responsibilities

  • Responsible for brand management of key brands portfolio of the company
  • Manage brand marketing function for the brand
  • Develop brand as the most exciting and edgy brand in the super premium brand category
  • Develop brand busines
  • Deliver Brand Plan objectives to match volume/contribution to profit per Brand Plan
  • Conceptualize, execute promotions/own able & scalable promotion ideas per brand.
  • Plan & execute events & International visits per brand standards
  • Collaborate with Maison's in Paris and USA to create impactful brand experiences
  • Manage company Budgets/Reporting monthly basis as per audit requirements.
  • Control company spending within limits.
  • Create On Premise demand with effective activation across different outlet
  • Executing effective visibility and new launches/introduction of gift packs
  • Visibility & Merchandising Off-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits
  • Prepare Brand Plan for 2016
  • Order, manage stock– planning, delivery & storage.
  • Manage Brand Trainer for Trainings on brands.
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