Understand and apply sophisticated and creative marketing strategies and develop brand values, positioning and profitability of the responsible brands.
- Responsible for brand management of key brands portfolio of the company
- Manage brand marketing function for the brand
- Develop brand as the most exciting and edgy brand in the super premium brand category
- Develop brand busines
- Deliver Brand Plan objectives to match volume/contribution to profit per Brand Plan
- Conceptualize, execute promotions/own able & scalable promotion ideas per brand.
- Plan & execute events & International visits per brand standards
- Collaborate with Maison's in Paris and USA to create impactful brand experiences
- Manage company Budgets/Reporting monthly basis as per audit requirements.
- Control company spending within limits.
- Create On Premise demand with effective activation across different outlet
- Executing effective visibility and new launches/introduction of gift packs
- Visibility & Merchandising Off-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits
- Prepare Brand Plan for 2016
- Order, manage stock– planning, delivery & storage.
- Manage Brand Trainer for Trainings on brands.