Marketing Manager in Lagos, Nigeria

at Peoplesource Consulting

Sales/Business Development
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

Job Description

  • Reporting to the Marketing Director, the incumbent will be responsible for delivering an integrated customer marketing approach including a products & services deployment plan with assigned customers as well as lead planning and execution through account teams.
  • The successful applicants will have a proven track record of success working in a similar or related role within the FMCG industry.

Key Role / Responsibilities

Develop integrated understanding of market opportunities, cluster initiatives focus and apply to customer business:

  • Deliver in depth understanding of 3Cs and market trends to identify further business opportunities for assigned customers.
  • Gather, synthesize and apply (from cluster and global teams) multi - level understanding of the value chain and strengthen
  • relationship to customer's marketing team and secure strategic alignment.
  • Align products & services deployment plans with customer plans and drive the implementation through the customer plan execution.
  • Secure and improve Customer Satisfaction and Loyalty according to global processes.
  • Ensure a strong link between cluster initiatives and customer plan.
  • Execute Market Company strategic plan with customers and deliver marketing services programs.
  • Identify customer needs and support KAM/customer team in line with business strategy, category, portfolio.
  • Give input for development of customer plans, targets and budgets.
  • Drive sharing of global trends and value adding innovation with the customer .
  • Facilitate portfolio knowledge within the customer team.
  • Provide relevant customer and market feedback to cluster marketing and portfolio team.
  • Capture customer inputs on product development needs.
  • Provide strong marketing business cases for value selling.
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