Marketing Manager in Lagos, Nigeria

at Lagos Business School

Education Management
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

To develop and maintain marketing strategies to meet agreed LBS objectives and also to oversee all marketing, advertising and promotional activities, the school is in search of a talented professional to fill the role of Executive Education- Marketing Manager.


Reporting Relationship: Director, Executive Education 

Job Responsibilities

  • Responsible for developing management reports on performance of each product to support

            decision making.

  • Develop and update marketing databank for accessibility and cross selling purposes.
  • Conduct surveys, analyse and monitor clients’ product preferences and demands
  • Monitor and report competitors’ activities and other environmental factors that could impact
  • Provide industry report and make informed market forecast to support annual planning and

            field sales operations.

  • Responsible for managing the marketing budget and ensure execution of all marketing activities
  • Provide advice on branding of product brochures, flyers and other marketing communications materials.
  • Manage and coordinate all marketing, advertising and promotional activities.
  • Develop and implement marketing plans and projects for new and existing products.
  • Manage the productivity of the marketing plans and projects.
  • Monitor, review and report on all marketing activity and results.
  • Collaborate with Program Managers in analysis of product performance across time, provide

            informed insight on market dynamics and required strategy to respond to changes to

            improve marketing effectiveness

  • Any other specific or adhoc duty to be assigned by line manager from time to time


Desired Skills and Experience

Technical Skills

• Good knowledge of the Executive Education market

• Very good working knowledge of statistical tools

• Knowledge of product & channels development

• Knowledge of product cycle management

• Knowledge of market segmentation and branding 

Minimum Qualification & Experience

Good first degree in a numerate discipline 

Professional Qualification:

An MBA is an added advantage.

Cognate Experience:

Minimum of 4 years in Administrative or Marketing position with significant experience in Marketing Research, Business Development, Consulting or Brand Management.

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