Marketing Manager in Lagos, Nigeria

Client Services
Marketing and Advertising
Minimum Qualification
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female
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Job Description

  • Monitors and analyzing market trends
  • Studies competitors' products and services
  • Explores ways of improving existing products and services, to increase profitability.
  • Identifies target markets and developing strategies to communicate with them
  • Prepares and manages marketing plans and budgets
  • Manages the production of promotional material
  •  Liaises with other internal departments such as sales and distribution
  • Produces reports to monitor results and presents findings and suggestions to company directors or other senior managers
  • Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
  • Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews;
  • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
  • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
  •  Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  •  Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
  • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
  • Provides information by collecting, analyzing, and summarizing data and trends.
  • Protects organization's value by keeping information confidential.
  • Accomplishes marketing and organization mission by completing related results as needed.



  • Creative thinking skills
  • Proclivity and high level of initiative
  • Excellent communication and people skills
  • Planning and organisation skills
  • Good IT, budget and report writing skills
  • Ability to motivate and inspire a team
  • Ability to be Persuasive and Diplomatic
  • Have good business awareness
  • Budget management skills


Qualification and Experience

The requirement is for a marketing professional with a minimum of 8 years’ experience in the marketing of industrial products both at the institutional and retail segment.

This manager should have a or HND degree in Marketing or Business management. A post graduate degree will be an added advantage.


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