Marketing Manager in Lagos, Nigeria

at Synergy Resources Limited

Marketing and Advertising
Marketing and Advertising
Minimum Qualification
Required Experience
Entry Level
Employment Type
Full Time
Male or Female
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Job Description

Preparation, implementation & control of the Marketing plan & budget.Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products.Execution of all Communication Initiatives (above, below & through the line).Planning, development and implementation of media, advertising, creative & PR plans.Work with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders for delivering the right marketing mix to the consumer in keeping with organisational goals.Lead ideation & innovation efforts that meet business & brand objectives.Lead all consumer & market research initiatives.Analyse consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy. Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.Custodian for the New Product Development process.Develop & implement Brand Guidelines and ensure compliance in keeping with external & internal mandates and regulations.Build and nurture an effective Marketing Team in line with organisational requirements. 

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