Marketing Manager in Lagos, Nigeria

at Synergy Resources Limited

Marketing and Advertising
Marketing and Advertising
Minimum Qualification
Required Experience
Entry Level
Employment Type
Full Time
Male or Female

Job Description

Preparation, implementation & control of the Marketing plan & budget.Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products.Execution of all Communication Initiatives (above, below & through the line).Planning, development and implementation of media, advertising, creative & PR plans.Work with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders for delivering the right marketing mix to the consumer in keeping with organisational goals.Lead ideation & innovation efforts that meet business & brand objectives.Lead all consumer & market research initiatives.Analyse consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy. Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.Custodian for the New Product Development process.Develop & implement Brand Guidelines and ensure compliance in keeping with external & internal mandates and regulations.Build and nurture an effective Marketing Team in line with organisational requirements. 

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