Marketing Manager in Lagos, Nigeria

at Ayoola Foods Ltd

Food Production
Sales/Business Development
Minimum Qualification
Required Experience
5 - 7 years
Employment Type
Full Time
Male or Female

Job Description


  • The Marketing Manager will initiate and drive market stimulation activities and sustain consistent, profitable growth in sales revenue generation and market expansion.

Job Description

  • Marketing Manager will be involved in developing marketing campaigns to promote our products.


  • Identifying new sales leads
  • Communicating with target audiences and managing customer relationships;
  • Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign;
  • Managing the production and effective distribution of marketing materials,
  • Maintaining and updating customer databases;
  • Organizing and attending events such as conferences, seminars, receptions and exhibitions, with the approval of the Managing Director
  • Contributing to, and developing, marketing plans and strategies; specifically advising on realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion programme plans
  • Evaluating marketing campaigns
  • Monitoring competitor activity;
  • Negotiating the terms of an agreement and closing sales;
  • Reviewing your own sales performance, aiming to meet or exceed targets;
  • Liaising with the IT department, to effectively manage the Company’s social media platforms.
  • Any other related task as required.

Job Qualification & Experience

  • The ideal candidate should possess a Bachelor's Degree/HND in Business relevant courses.
  • The candidate must be open to intra-national travel.
  • Provision of a valid driving license.
  • Good marketing knowledge of the Food and Beverage industry in Nigeria.
  • Minimum of 5 years experience as marketing manager in a prominent food/beverages manufacturing company.
  • Expert knowledge and good understanding of Sales, Marketing and Business Development.
  • Proficient in Microsoft PowerPoint, Word, Excel, etc.
  • Excellent command of the English language
  • Analytical, creative, outside-the-box thinker with excellent presentation and writing skills
  • Good interpersonal skills.
  • Negotiation Skills.
  • Demonstrated knowledge of business and product development and strategies applied in commercial environment.


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