The successful candidate must have a good understanding of the overall marketing functions. He is expected to have strong brand understanding and business sense. His duties will focus on developing trade marketing strategies and media execution plans to increase Gionee's brand awareness, improve the brand presence and image effectively.
- Devise and implement Gionee’s overall marketing strategy & plan for ATL & BTL in Nigeria market including budget allocation and tracking/feedback report.
- Work with sales teams to Initiate and Implement strong in-store presence.
- To set up the visual display guideline fit with domestic department store channel marketing, brand image business needs as well as the standard display image such as Gionee brand store, shop in shop counter, kiosk etc.
- Devise promotional initiatives that drive consumer sales growth.
- Lead promotional effectiveness and Best In Class shelf productivity.
- To plan and to manage all yearly fairs, road shows, program and budget.
- Maintain existing local PR/Press relations and arrange PR/Marketing activities.