To, formulate and ensure the implementation of world class marketing strategies to maximize brand visibility and profitability.
- Marketing Director
- Formulate and ensure the implementation of world class marketing strategies to maximize brand visibility and profitability.
- Drive new Product Development strategies to achieve a diversified and competitive portfolio of brands to ensure consumer preferences are fully entertained invariably for revenue generation.
- Create a competitive edge for the organization‘s products in the FCMG industry.
- Drive the increase in gross margin growth.
- Plan the annual and 5 year budget plan and coordinate delivery.
- Manage all elements of the marketing mix.
- Increase market share of organization’s products to agreed targets
- Achieve and deliver overall budgeted profitability by growing and sustaining brand management.
- Explore and exploit new markets opportunities for the organization’s brands. To develop, build and maintain business relationships with key partners and departments.
- Manage team and individual performance through regular reviews, monitoring objectives and ensuring developmental needs are identified and actioned.