The role of the Marketing Manager requires an online marketing professional to manage the day-to-day activities of our expanding affiliate sales force. This person should have strong multitasking skills, an efficient and fast paced working style and excellent communication skills to fulfil recruiting new affiliates, build relationship and grow current affiliate base, as well as offline marketing, customer acquisition and email marketing.
Recruiting new affiliates
Creating an eco system of Travel affiliates in Nigeria
Hosting roundtable discussions and training new affiliates.
Daily affiliate management including on-going communication such as e-newsletters, blog posts, forum activity, offers, payments, dispute resolution.
Approve affiliates and follow up on latent affiliates
Distributing marketing tools to affiliates
Work closely with head office to build and expand the affiliate program
Initiate new campaign ideas, incentives and bonus offers
Speak and conduct seminars at trade and affiliate events.
Contact and present to large companies about creating a travel vertical
Report on and track affiliate performance and profitability
Manage an offline campaign budget for Travelstart Nigeria
Generate leads to market Travelstart services to.
Fare comparison analysis vis a vis competitors
Minimum 1-year experience in E-commerce Marketing
Strong knowledge of the affiliate marketing industry in Nigeria
Strong understanding of both legal and ethical affiliate marketing practices
Fluent in prospecting, contacting and recruiting partnerships
Skilled in internet marketing sales process, including email marketing, SEO, PPC, and blog marketing
Comfortable with public speaking and being an ambassador at trade shows for Travelstart
Marketing related degree or diploma beneficial
Ability to coordinate and multitask; organised
Calm and effective approach to all obstacles and scenarios
Good knowledge of online travel agency operations
Be proactive and have a positive approach; Self motivated
Goal orientated and target driven
Key Relationships / Interactions
Country Manager - Nigeria
Head of Customer Acquisition
Affiliate Manager – South Africa