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blue Leverage the Oil & Gas strategic segment , you will be responsible for driving and coordinating R&D Solution’s integrated Go-To-Market strategy in this industry. You are the owner of the Go to Market plan and you ensure that market target is reached on or before stipulated, ensure that Sales, Marketing (Solution Marketing and Integrated Marketing), and Product Management are aligned and focused on meeting our business and financial objectives for this industry.
- Influence a cross-functional team of sales, product and solution marketers to develop a needs based segmentation of the Oil & Gas industry and develop targeted value propositions designed to serve each segment
- Contribute to the segment opportunity and runway analysis to identify growth and cross-sell revenue opportunities
- Establish credibility and a durable partnership with the sales organization to ensure proper execution against the integrated Go To Market plans to meet segment revenue objectives
- Responsible for executing the marketing portion of the integrated Go To Market plan and target, developing thought leadership content and collaborating with the broader marketing organization to ensure objectives are reached
- Identify and recommend commercial packages and alternative business models, where consolidated pricing across solutions would enable further market penetration