MBA Marketing Manager in Lagos, Nigeria

at Lagos Business School

Market Research
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description

  • Develop and implement EMBA/MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines and backgrounds.
  • Plan and implement information sessions and open-days; make presentations to universities, NYSC Camps and relevant target markets for recruitment purposes. Ensure regional coverage of marketing activities.
  • Develop and implement integrated marketing and strategic PR to strengthen the EMBA/MBA as a premium brand.
  • Deploy web strategies, paid searches, email campaigns and innovative social media to increases recruitment success.
  • Conduct research on the EMBA/MBA market and present report for management decisions. Monitor the activities of competitors including foreign Business Schools and align recruitment practices to trends.
  • Plan and implement market cultivation strategies for sourcing of prospects from all channels - building admission pipeline.
  • Act as first point of contact and provide expert advice to applicants on recruitment and admission processes.
  • Provide advice on branding of EMBA/MBA brochures, flyers and other marketing communications materials. Provide information and news items on the website to enhance recruitment.
  • Develop long range organizational and promotional/marketing plans (print, electronic and other medium) for programs and initiatives which support and promote the academic missions of the institution related to admissions.
  • Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility so as to attract, select, enroll and retain a diverse student body.
  • Develop annual targets and projections for MBA, EMBA and MEMBA recruitment activities for use in overall budget projections.
  • Any other specific or adhoc duty to be assigned by line manager from time to time.



  • Achieving agreed target number of enrollment for EMBA/MBA/MEMBA
  • Number of new Channels developed
  • Achieving agreed target in pipeline
  • Achieving agreed target revenue
  • Number of attendance at information sessions and open days
  • Brand visibility in educational fairs




  • Planning and organizational skills and initiative
  • Strong interpersonal/human relations skills
  • Excellent time management skills
  • Excellent oral and written communication skills
  • Influencing and presentation skills
  • Flexibility in work schedule
  • High integrity, reliability and confidentiality
  • Recruiting and public speaking skills
  • Knowledge of project management
  • Knowledge of tertiary education policies and procedures in Nigeria and globally
  • Ability to prepare financial/budget reports
  • Experience in sales or marketing
  • Working knowledge of MS office
  • Knowledge of channels development
  • Knowledge of PR, branding and integrated marketing
  • Knowledge of enrollment planning, demographics, recruitment, marketing and admission terminology, policies and procedures.



Minimum of MBA



At least 3-5 years in sales and marketing position.

Experience gained in service marketing , business development, consulting or project management will be an advantage.


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