Media Manager: Digital in Lagos, Nigeria

at Airtel Nigeria

Minimum Qualification
Bachelor's Degree
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female
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Job Description

  • Manage the agency and assess  their input to digital media planning by ensuring that the following elements are comprehensively consider in digital media plans:
    • Digital and social Media scene analysis
    • Competitive analysis 
    • Digital Media strategy and plan
    • Digital media buying and control methods
    • Compliance analysis
    • Review of innovative digital media ideas for efficiency and effectiveness
    • Leading the agency to achieve the goals of the company
    • Budget optimization strategy and monitoring

Digital and Social Media Management

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and constantly updating the company social media presence;
  • Responsible for content marketing strategy
  • Evaluating customer research, market conditions and competitor data.

Reporting and Control

  • Render weekly, monthly and quarterly plan for Digital/social media
  • Render weekly compliance analysis
  • Render weekly, monthly and quarterly social media spend
  • Render periodic competitor analysis
  • Report spend per product and service category and Revenue performance monitoring versus  investment on social media
  • Prepare executive summary of social media scene.

Social Media Strategy and Plan Implementation

  • The Digital Media Manager is required to provide expert support to the Senior Manager – Media and Supply Chain Management on all media price negotiations for social media to align with company’s objective of least cost but creative planning and buying in the digital space.
  • Review  the plans and schedules with detailed attention to:
  • Budget allocation by product and service
  • Digital channel selection rationale based on product/service objectives/target consumers
  • Set campaign objective assessment parameters based on KPIs
  • Provide detailed insight on the prevailing audience product/media consumption habit.
  • Obtain digital media schedule approval from Head of Media, VP Marcomms and Chief Commercial Officer
  • Ensure that approved media schedules are sent to independent media monitoring agency for compliance tracking. This should be done through Airtel appointed social media planning and buying agency.

Competitor & Market Analysis

  • Monitor competitors on all platforms
  • Trend analysis on competitors’ digital initiatives versus Airtel

Deliver on Key Performance Indicators

  • Conversion rate
  • Search engine ranking
  • Corporate reputation
  • Time spent on site



  • Review Agency invoices and third party documents accompanied with compliance reports for payment with attention to the following parameters:
    • Plan vs carried actual as reported by Google analytics.
    • Adjustments of invoices to match monitoring reports.
    • Confirmation of third invoices accuracy and attachment to final invoice from Agency to Airtel
    • Follow-up with Payables for invoices sign-off by Head of Brand & Communication and Chief Marketing Officer.
    • Advice Agency upon payment and by extension mediates on delayed payments to media partners who may be aggrieved or threatened to discontinue brand exposure in social media.

Customers Management

  • He/She is required to work with the following internal and external customers:
    • Internal Customers
      • Supply Chain Management for
      • Legal
      • Regional Offices
      • Advertising Unit
      • Marketing Departments
      • Finance
    • External Customers
      • Digital marketing agency
      • Creative agency
      • Digital Media Monitoring Agency
      • Media Partners



  • B.Sc. would be preferred additional qualification dependent on experience.   
  • Strong in use of MS Suite

Relevant Experience

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Other requirements

  • Must demonstrate sense of urgency in jobs execution, and willing to treat social media owners and other stakeholders with integrity and respect. She/he must be prepared to put in extra work hours when necessary.
  • Professionalism and integrity.


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