Develop effective media strategies for the brand and its various offerings.
Liaise with creative agency teams and consumers to facilitate the development of insightful and creative media plans.
Ensure maximum impact of advertising campaigns through the use of a judicious mix of traditional and new media based on scientific principles of planning.
Develop media plans on a monthly basis to support on-ground marketing/sales initiatives,
Monitor, evaluate and report on the effectiveness of the media plans executed.
Minimum of Bachelors degree in Arts, Social Sciences and any other related field.
MBA or relevant post graduate qualification will be an added advantage.
Strong organizational skills, ability to multitask and proven project management capabilities.
Excellent presentation and communication skills.
Strong competencies in developing communication strategies
Strong commercial orientation
Minimum of 10 to 15 years relevant experience in media planning.