Media Researcher in United States

at a Confidential Company

Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Media Researcher Job Description

*Media researchers work in different sectors of the media industry, they find information and develop ideas for television, radio, internet, and movies.

*They also help in organizing all aspects of media programming, from ideas to execution.

*They develop ideas for programmes and find audiences and media for those programmes.

*A media researcher is one of the people responsible for knowing everything about the industry, so that companies can make and plan programs which will be in demand.

Education and Training

*Most media researcher positions require at least a bachelor’s degree specifically in marketing, advertising, public relations, mass communication, journalism or any related field.

Duties and Responsibilities

*The media researcher serves as a liaison between executives and the public and must be able to work with different people to ensure the smooth running of the programming processes.

*At all times the media researcher is expected to be alert, accessible, ready to obtain information, and at ease with his company.

*A media researcher does meetings with directors or executives to discuss forward planning, writing plans and reports for past and future programmes.

*They must also conduct market research and write reports on what the findings might mean for the specific program or company.

*A media researcher should be able to assist senior researchers by giving inputs and analysing previous recorded data.

*Media researchers also analyze media to know the best marketing and advertising venues for advertisers, do meetings with advertisers to discuss what type of audience they want to attract, researchers also compare ratings data to know which shows the audience is watching.

Qualifications and Experience

*Media researchers must have interpersonal skills, computer skills, good research skills, and a high level of initiative.

*A media researcher must also enjoy challenges and learning new things.
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