Merchandiser - Other Areas in Lagos, Nigeria

at British American Tobacco

NGO/Community Services & Dev
Minimum Qualification
Required Experience
1 - 3 years
Employment Type
Full Time
Male or Female
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Job Description

Job number: 12370BR

Job Purpose and Key Deliverables

  • You will be a member of the Trade Marketing & Distribution department, which is responsible for the implementation of the route to market strategy.
  • This includes ensuring product availability, visibility, volume, margin, quality and retail pricing are properly implemented and monitored.
  • The job is also about identification of new opportunities and the initiation, development and deployment of trade programmes.

Your day to day activity is to:

  • Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area
  • Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager
  • Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)
  • Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.
  • Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMS as a guide

Your people responsibility will be:

  • Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.
  • Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory
  • Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.

Essential Requirements

  • Candidate must have an OND degree from any reputable polytechnic.
  • Should have basic Selling, negotiation and influencing skills.
  • Knowledge of developing and maintaining relationships with consumers, retailers and semi wholesaler
  • Knowledge of redistribution concept, business reporting and communication
  • Fluency in English
  • Driving skills.

Desirable Requirements:  

  • Knowledge of Rural towns and road networks is desirable
  • Understanding of the local languages in territory is a plus.
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