Responsible and accountable for driving Market activities in Nigeria. Member of Tetra Pak West Africa management team. Lead Marketing Managers to effectively work with customers to promote Tetra Pak business. Ensures voice of market to Cluster and Global teams
LEAD OPERATIONAL MARKETING ACTIVITIES IN THE MC
•Support Account Plan Development in alignment with Cluster Initiatives
•Support Account Plan Execution in alignment with Cluster and market Initiatives
•Plan marketing activities in the market company
•Deliver marketing services per customer according to account plans and customer needs drawing materials and methodologies from Central / cluster
•Execute marketing activities in the market company
•Deploy and execute cluster strategy in the markets
•Work closely with customers to secure strategic alignment and deliver best customer value:
§ Builds top to top relations with key accounts and secures understanding of customer’s marketing priorities
§ Product deployment implementation
§ Category leadership execution & follow up
§ Strengthen carton relevance
•Drive cluster focus through resource sharing and best practice implementation.
DRIVE MARKET LEADERSHIP
•Lead the MC BDP focusing on the identified MC initiatives and cascading up to Cluster Management
•Utilize portfolio segmentation data to identify local opportunities within MC
•Ensure Marketing Activities leverage in full the 4 P’s
MC PORTFOLIO MANAGEMENT
•Implement the Cluster PLC plan by product including new product deployment plans. (Product & Service)
•Recommend the required portfolio training programs across the MC organization, lead by example
•Share portfolio needs with Central team via Cluster Portfolio team.
•Ensure marketing and sales & distribution solutions readiness to deploy new product
•Integrate the product/portfolio plans into account plans.