MPM Operational Marketing Director in Lagos, Nigeria

at Tetra Pak

Industry
Capital Markets
Specialization
Project Management
Minimum Qualification
Bachelor's Degree
Required Experience
10 - 15 years
Employment Type
Full Time
Gender
Male or Female

Job Description

Responsible and accountable for driving Market activities in Nigeria. Member of Tetra Pak West Africa management team. Lead Marketing Managers to effectively work with customers to promote Tetra Pak business. Ensures voice of market to Cluster and Global teams

LEAD OPERATIONAL MARKETING ACTIVITIES IN THE MC

•Support Account Plan Development in alignment with Cluster Initiatives

•Support Account Plan Execution in alignment with Cluster and market Initiatives

•Plan marketing activities in the market company

•Deliver marketing services per customer according to account plans and customer needs drawing materials and methodologies from Central / cluster

•Execute marketing activities in the market company

•Deploy and execute cluster strategy in the markets

•Work closely with customers to secure strategic alignment and deliver best customer value:

Builds top to top relations with key accounts and secures understanding of customer’s marketing priorities

Product deployment implementation

Category leadership execution & follow up

Strengthen carton relevance

•Drive cluster focus through resource sharing and best practice implementation.

DRIVE MARKET LEADERSHIP

•Lead the MC BDP focusing on the identified MC initiatives and cascading up to Cluster Management

•Utilize portfolio segmentation data to identify local opportunities within MC

•Ensure Marketing Activities leverage in full the 4 P’s

MC PORTFOLIO MANAGEMENT

•Implement the Cluster PLC plan by product including new product deployment plans. (Product & Service)

•Recommend the required portfolio training programs across the MC organization, lead by example

•Share portfolio needs with Central team via Cluster Portfolio team.

•Ensure marketing and sales & distribution solutions readiness to deploy new product

•Integrate the product/portfolio plans into account plans

APPLY MARKET AND BUSINESS INTELLIGENCE TO MARKET COMPANY OPPORTUNITIES

•Utilize market and business intelligence output from cluster team to prioritize MC business opportunities and develop execution plans – provide two way communication between cluster /global

•Utilize value research data and information to support development of opportunities

•Define intelligence requirements for market and liaise with cluster business intelligence supporting research projects as needed. Analyze and use research data with customers.

MC PROMOTIONAL INVESTMENT

•Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives

• Propose the annual marketing activities and budget for Market Company for submission to cluster

•Drive execution of marketing activities for Market Company

• Support the marketing activities execution within the M&PM function

• Control marketing expenditures within the budgeted framework

Language and Education:

  • University degree Marketing or Business Admin.
  • Fluent in English, both in writing and speaking.

Professional Skills and Experience:

At least 7-15 year experience in FMCG Industry

Brands & Product portfolio Management

Good understanding of Traditional Trade

Personal Qualifications:

· Strong negotiation skills both internally and externally

· Portfolio and Category knowledge

· Full understanding of value chain management and costing

· Strong leadership skills

· Strategic thinking

· Ability to coordinate cross functional teams

· Ability to motivate specialists

· Driving win-win solutions

· Strong in issue resolutions

· Ability to rank priorities

· High communicative skills, responsible attitude

· Ability to work on one’s own

 

 

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