National Sales Manager in Lagos, Nigeria

at Simeon's Pivot

Human Resources
Sales/Business Development
Minimum Qualification
Required Experience
7 - 10 years
Employment Type
Full Time
Male or Female
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Job Description

  • To completes National sales operational requirements by scheduling and assigning employees; following up on work results.
  • Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
  • Reviews progress of sales roles throughout the company.
  • To coordinate sales of the company’s products in an automated way
  • To oversee teams of regional sales managers in order to ensure their successful performance
  • Networks with potential customers and business partners in an effort to promote the company’s products
  • Analyzes sales data in order to identify strengths and weakness of a particular promotion
  • Accurately forecasts annual, quarterly and monthly revenue streams.
  • Develops specific plans to ensure revenue growth in all company's products.
  • Provides monthly, quarterly and yearly results assessments of sales staff's productivity.
  • To properly coordinates company’s resources for the accomplishment of specific sales goal for a particular period.
  • Formulates all sales policies, practices and procedures.
  • Collaborates with Regional Sales Manager/Head of Sales and Marketing/Management to develop sales strategies to improve market share in all product lines.
  • Interprets short- and long-term effects on sales strategies in operating profit.
  • Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
  • Holds regular meeting with regional sales staff.
  • Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
  • Plan, direct, or coordinate the actual distribution or movement of a product to the customer
  • Resolve customer complaints regarding sales and product
  • Monitor customer preferences to determine focus of sales efforts.
  • Prepare National sales budgets and approve budget expenditures for regional managers.
  • Plan and manage sales personnel, staffing, training, and performance management system.
  • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
  • Implements National sales programs by developing field sales action plans.
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Establishes and adjusts selling prices by monitoring supply and demand, costs and competition.
  • Contributes to team effort by accomplishing related results as needed.
  • Developing sales strategies and setting sales targets
  • Monitoring the team's performance and motivating them to reach targets
  • Developing report of National sales performance for the management.



  • HND/B.Sc in Marketing, Business Administration, Economics or a related field
  • Master’s degree will also be an added advantage.
  • Must possess relevant professional qualifications/affiliations.
  • Knowledge and experience in Sales Force Automation IS A MUST.
  • At least 7-10 years of experience in Marketing and Sales in an FMCG company of which 6years is in a managerial position with a proven record of achieving targets.
  • Should have worked in at least two regions of the country as a Regional Sales Manager

Knowledge, Skills and Competency

  • Properly represent and defend the Company's values and interest
  • Creative, self-motivated and passion for the work
  • Proven record of achieved goals
  • Possesses good customer service skills
  • Problem-solving and analytical skills to interpret sales performance and market trend information.
  • Proven ability to motivate and lead the sales team.
  • Experience in developing/implementing sales objectives and strategies.
  • Good leadership and excellent oral and written communication skills
  • Must be able to implement IT System (e.g Sales Force Automation).
  • Monitoring performance and motivation for sales
  • Critical Thinking.
  • Market knowledge and meeting sales Goals
  • Negotiation and managing processes
  • Sales planning and developing budgets
  • Establishing and maintaining interpersonal relationships
  • Coaching and developing others
  • Staffing and management of personnel resources


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