Driving the vision and strategy for Wakanow.com online presence in addition to email marketing
Manage a team for the purpose of updating wakanow.com website, e-communication channels and social networking platforms.
Create, develop and maintain all websites and e-communication platforms including expanding the brand awareness campaigns and product offerings with the objective of bringing traffic to our websites, while ensuring that customers learn more about our services and products.
Coordinate with various internal and external stakeholders in order to propose a coherent, dynamic, interactive, engaging and frequently updated website.
Coordinate and develop email marketing activities in addition to: campaign planning, creative design and data requests, campaign quality control, execution and metrics.
Coordinate and develop online social networking presence and implement innovative and sustainable ways and strategies to reach and engage supporters.
Key Performance Metrics
Creating website content and updating all websites and e-communication materials with current packages and events.
Increasing the website traffic based on an agreed amount.
Expanding the social networking and SMS platforms to an agreed capacity.
Managing the activities of all our SEO and PPC consultants
Know-How and Skills
Ability to use AdobeSuite extensively and SwishMax
Ability to plan ahead and review wakanow.com objectives
Excellent presentation and communication skills
Able to work effectively under adverse and sometimes stressful conditions
Experience in using and managing CMS
Proficient in MS Office tools
Strong knowledge of different forms of online marketing such as SEO, Google Ad words and Analytics, banner placement, email list rental, emailing campaigns et al
Proven project and suppliers co-ordination skills