Online Marketing Manager in Lagos, Nigeria

at Adexen

Sales/Business Development
Minimum Qualification
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description


  • Managing the entire online marketing budget for company across multiple channels & device and ensure that ROI and targets are being met.
  • Execute and optimize all Search advertising activities including keyword research, campaign creation, writing ad copies, and optimizing the campaigns based on KPIs.
  • Execute and optimize all display advertising activities including re-targeting, dynamic campaigns across GDN, Facebook and other partners.
  • Execute and optimize Mobile App campaigns including new user acquisition and re engagement.
  • Analyzing the results and performance of all channels in total and individually.
  • Responsible for budget allocation across channels based on performance & Keeping track of spend and budgets.
  • Coordinate with designers and come up with banners and update creative constantly for better CTR.
  • Provide consultancy to internal and external stakeholders in the best way to achieve their KPIs.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.
  • Handle all stakeholder communication from daily queries to weekly catch ups to Post Campaign Analysis reports.
  • Manage weekly & monthly reporting on the performance of all search, display & App campaigns to marketing director and central team.


  • Minimum of 4 years work experience in Performance Marketing from a reputed organization; with good knowledge in managing PPC campaigns,
  • Google AdWords & Facebook advertising, and third party tools such as double click bid management.
  • Bachelor's /B.B.A Degree preferably in Information Technology from any reputed University
  • 4 years experience in Performance Marketing.
  • Proven track record of management of PPC campaigns
  • Experience working with large budget.
  • Extensive Experience with Google AdWords & Facebook advertising.
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