Out Of Home Media Manager in Lagos, Nigeria

at TAXi-AD Nigeria

Industry
Advertising / Media
Specialization
Marketing / Advertising / Branding
Minimum Qualification
Bachelor's Degree
Required Experience
1 - 3 years
Employment Type
Full Time
Gender
Male or Female

Job Description

Assist in the day-to-day follow up on all media issues that revolve around planning, buying, and monitoring of electronic and OOH media.

Responsibilities

PRINCIPAL FUNCTIONS:

Write media briefs and assist in the evaluation of electronic and online media plans; identifying mediums, timings, flighting, weights and cost estimates using AMPS, Diaries, Tracking information e.t.c. based on brief and liaising with agency in this regard

 

  • Evaluate rationale for all electronic media selections of stations and programs
  • Assist in execution of media plans while ensuring compliance with defined media objectives and strategy
  • Monitor electronic and online media channels for relevant information and escalate to the Manager-Media Planning and Management as required
  • Assist in evaluating /negotiating appropriate discount to maximize media spend with media houses and suppliers
  • Follow up on ensuring strict buying compliance with media houses.
  • Conduct research and develop first drafts of mitigating strategies for negative media coverage and present findings to the Manager-Media Planning and Management
  • Assist in exploring new online media opportunities/possibilities of utilization of unconventional media
  • Liaise with the finance function in facilitating prompt payment of all third-party media service providers
  • Liaise with relevant unit/ team/function in carrying out all relevant electronic and online media management activities
  • Attend team/divisional/departmental meetings as required
  • Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-Media Planning and Management
  • Assist in execution of outdoor/ OOH plans while ensuring compliance with defined media objectives and strategy
  • Assist in sourcing of appropriate and strategic sites
  • Follow up on supervision of outdoor material posting
  • Carry out periodic auditing and inspection of all sites and evaluate new and innovative OOH sites
  • Follow up on raising and renewal of outdoor sites.

Monitor OOH media channel for relevant information and escalate to the Manager- Media Planning and Management as required

Assist in evaluating /negotiating appropriate discount to maximize media spend with media partners

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