Assist in the day-to-day follow up on all media issues that revolve around planning, buying, and monitoring of electronic and OOH media.
Write media briefs and assist in the evaluation of electronic and online media plans; identifying mediums, timings, flighting, weights and cost estimates using AMPS, Diaries, Tracking information e.t.c. based on brief and liaising with agency in this regard
- Evaluate rationale for all electronic media selections of stations and programs
- Assist in execution of media plans while ensuring compliance with defined media objectives and strategy
- Monitor electronic and online media channels for relevant information and escalate to the Manager-Media Planning and Management as required
- Assist in evaluating /negotiating appropriate discount to maximize media spend with media houses and suppliers
- Follow up on ensuring strict buying compliance with media houses.
- Conduct research and develop first drafts of mitigating strategies for negative media coverage and present findings to the Manager-Media Planning and Management
- Assist in exploring new online media opportunities/possibilities of utilization of unconventional media
- Liaise with the finance function in facilitating prompt payment of all third-party media service providers
- Liaise with relevant unit/ team/function in carrying out all relevant electronic and online media management activities
- Attend team/divisional/departmental meetings as required
- Prepare/compile agreed periodic activity and performance reports for the attention of the Manager-Media Planning and Management
- Assist in execution of outdoor/ OOH plans while ensuring compliance with defined media objectives and strategy
- Assist in sourcing of appropriate and strategic sites
- Follow up on supervision of outdoor material posting
- Carry out periodic auditing and inspection of all sites and evaluate new and innovative OOH sites
- Follow up on raising and renewal of outdoor sites.
Monitor OOH media channel for relevant information and escalate to the Manager- Media Planning and Management as required
Assist in evaluating /negotiating appropriate discount to maximize media spend with media partners