Product Manager in Lagos, Nigeria

Sales / Marketing
Project Management
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description


  • The Product Manager is responsible for developing and executing the brand plans and marketing programs, whilst adhering to global guidelines and ensuring brand objectives are achieved.


  • Developing and implementing annual brand plans in accordance with global strategies.
  • Establish good working relationship; develop strong customer and sales relationships.
  • Providing clear consumer insights (consumer needs, segmentation and value proposition).
  • Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives.
  • Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts.
  • Building and activating the respective brands in the trade (planning and executing tailored events, promotions).
  • Developing and implementing activities to recruit new consumers in close cooperation with sales teams.
  • Monitoring and evaluating key programs with recommendations for future action.
  • Leading local promotional development (objective setting, implementation and post-evaluation).
  • Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
  • Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity
  • Support to Brand Manager:
  • Developing PR plans, setting objectives and ensuring post evaluation.
  • Ensuring that local PR activities and messages are in line with brands strategies.
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