To develop, shape and deliver new product propositions for Mobile. You will be responsible for shaping new product development for mobile banking, SMS, apps and mobile payments.
• Lead strategy for new product development for mobile
• Scan market to source new technologies which can generate new revenue streams and manage creation of business case
• Ensuring Product Stability and functionality.
• Ensure New to bank customers registered on Mobile Money platform.
• Prioritise new initiatives based on brand fit, ROI and driving the strategic agenda
• Form a roadmap of new initiatives.
• Build Best-in-class mobile banking product proposition for retail customers of Bank.
• Continuously maintain a strong product proposition that attains competitive advantage
• Develop & implement new products, concepts and business case to determine viability
• Responsible for all processes related to the products; training various stakeholders on existing and new processes
• Conceptualize and implement promo strategy and campaigns for driving the product penetration across the customer base
• Liaise with marketing team to create communication to convey product features/benefits to customers.
• Work jointly with the various distribution channels to increase recruitment of customers and usage of the product
• Monitoring P&L & Service levels