Enhance the effectiveness of marketing functions through initiation and implementation of policies and action plans that support productive engagement of the market.
Ensure availability and adequacy of strategic and tactical (marketing and sales) plans for creating awareness and demand for the company's services, with the focus on exceeding the sales targets in terms of aircraft share acquisition, monthly management fees and occupied hour rates.
Ensure effective execution and monitoring of the marketing and sales activities to drive achievement of agreed performance targets.
Strengthen the company's market presence and competitive performance position through research, effective opportunities assesment and reporting on market developments, industry trends and commercial risks for the consideration of executive management/board.
Enchance the profile and brand equity of the company through proactive engagement of the media and key stakeholders, including aircraft brokers, aviation experts, luxury brand associations etc