- Provide commercial leadership and co-ordination across a geographic location to achieve volume and share objectives through leading the development and the execution of the Sales and Distribution Operation Plan for the Region.
- Developing and executing annual Region Commercial Business Plans.
- Driving commercial and execution capabilities leveraging Right Execution Daily and implementing the defined Picture of Success at retail.
- Actively pursuing opportunities to improve our Route to Market, leveraging best practices from other markets.
- Ensuring application of consumer programs designed to enhance consumer brand equity.
- Developing and execute operational elements of agreed product / price / pack / channel plans Driving.