Regional Sales Manager in Lagos, Nigeria

at Fan Milk PLC

Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female
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Job Description


  • Lead and develop a team of Sales Officers with the purpose of influencing KPI Performance positively in order to achieve the Region business objectives.

Principal Accountabilities (IPE Factors: Impact & Innovation):

  • Responsible for the achievement of Volume target and other KPIs
  • Responsible for developing existing customers and recruiting new ones.
  • Responsible for ensuring improvement in the numbers of active vendors in assigned Region
  • Responsible for ensuring improvement in vendors daily sales
  • Ensure availability target is achieved.
  • Persuade customer to ensure product is kept at right quality temperature.
  • Ensure sales assets functionality - Bicycle, push cart, freezers and generators
  • Responsible for price compliance
  • Manage credit limit and debt to be within set target.
  • Responsible for the aggregate of the KPIs of his/her sales team.
  • Report : Sends Weekly and Monthly Sales Report
  • Mapping : identify and determine the right number of customers FT, Ex Agents & Agents required per territory; Vendors territory gap/coverage per territory ; Event coverage.
  • Responsible for coaching and the professional development of his/her sales team
  • Ensure understanding and execution of the commercial rules& guidelines
  • Develop the channel, customer, and vendors expertise of his/her team
  • Ensure increase in the number of Sales Point .
  • Constructively analyse and report competition activities.
  • Conduct Field Accompaniment with at least four SO per week.
  • Drives and monitors performance evaluation and coaching of SO.
  • Identify the potentials of high performers and build on their strengths.
  • Analyze and evaluate training needs/gaps of SO


  • Ensure Region KPIs are achieved.
  • Drive a winning culture; lead coaching and coordinate weekly/ monthly Regional meetings and ensure target understanding.
  • POP Execution; conduct structured market visits and write feedback reports regarding outlet activations and sales operations.



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