Regional Trade Marketing Manager in Enugu, Nigeria

at MTN Nigeria

Industry
Telecommunications
Specialization
Sales/Business Development
Minimum Qualification
HND
Required Experience
3 - 5 years
Employment Type
Full Time
Gender
Male or Female
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Job Description

Job Description

  • Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.
  • Collaborate cross functionally - NWG, Marketing, Enterprise Solution, CR, in the regional and territorial engine rooms to ensure commercial alignment in achieving the objectives of revenue, profitability & market share in the sub-region.
  • Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.
  • Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region.
  • Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
  • Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
  • Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.
  • Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.
  • Ensure standard look and feel across all MTN retail outlet types in the territory
  • Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel
  • Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
  • Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the Regional levels.

Job Condition

  • Normal MTNN working conditions.
  • Regional, national and international travel

Experience & Training

  • First degree in a business related discipline
  • Possession of a Master's degree may be an advantage
  • 8 years marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry which includes 2 years experience in a supervisory/managerial capacity

Minimum Qualification

  • BA, B.TECH, B.Sc, HND, B.ED or B.ENG

 

 

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