- Product and brand identity becomes increasingly important for any company in today’s competitive marketplace. Like many other FMCG companies, Fan Milk is increasingly concerned with creating a lasting impression among its existing and future consumers.
- Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years. There is a need to revive and re-launch company’s existing products and brand as a whole.
- The key objective is to improve product sales and gain market share. The intention is to achieve this by making sure that the organisation’s activations and marketing activities send out a desired message.
- The purpose of this role is to implement brand strategy, Innovation and new product development, create social media awareness and increase digital marketing and enhance traditional media awareness.
(IPE Factors: Impact & Innovation)
- Developing Insights and understanding the Market and Marketing Dynamics
- Analysis of product strengths and weakness vis-a-vis competition
- Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data.
- Tracking studies of Dairy products and beverages in FMCGs
- Write proposals, provide decision support and reliable research recommendation and appropriate research methodology
- Conduct project briefings, in charge of price tracking, data collection and reporting research findings which include product testing and internal focus groups
- Drive Innovation, Renovation and new product development /launch processes
- Developing & implement the Trade and Consumer promotion plans and strategies to drive brand growth
- Development of advertising concepts and briefs, and implementing new mediums to increase awareness
- E-marketing - manage Fan Milk’s social media profiles and presence, including Facebook, Twitter, Instagram, Google+ and additional channels that may be deemed relevant
Work/Business Contacts and Authority:
(IPE Factor: Communication)
- Fan Milk Management: Liaise with other Fan Milk Executives and senior managers as required.
- Customers: Ad Hoc meetings with all relevant customers, Agents, Franchise takers, Distributors, etc.
- Sales Team: Liaise with Sales team in implementing common business plan
- Finance team: Liaise with finance to drive optimal P&L result.
- Supply Chain & Production Team: Liaise with supply chain, including procurement, and Production team to implement Marketing support requirements and demand planning.
- Customers: Structured and Ad Hoc meetings with relevant customers.
- Relevant agencies and authorities.
(IPE Factor: Knowledge)
The Ideal candidate:
- Must be a Graduate B.Sc / HND in Social Sciences.
- Minimum of 5-7 years research management experience in FMCG/Research Firm(s).
- Strong interpersonal skills to build good working relationships across all functions and markets.
- Strong flare for numbers and very analytical
- Convincing Personality, good planner, self -starter and committed to results
- Good communication and presentation skills
- Commercial acumen, confident, enthusiastic and persuasive.
- Attention to details/Good Project Management Skills
Learning & Career Opportunities
In this position, the incumbent will have an opportunity to acquire skills and knowledge in the following areas;
- In-depth Knowledge of FanMilk and its competitors
- Product development and brand strategy development
- Improved analysis and reporting skills
- Business development skills.