Sales Capability Development Manager in Lagos, Nigeria

at Fan Milk PLC

Sales/Business Development
Minimum Qualification
Bachelor's Degree
Required Experience
3 - 5 years
Employment Type
Full Time
Male or Female

Job Description


  • The role would be responsible for creating and implementing training programs and overseeing the development of careers in the Sales organisation.
  • Coordinate performance, competencies and evaluates productivity in the Sales Department.

Principal Accountabilities (IPE Factors: Impact & Innovation):

  • Leading and driving the Fanmilk internal and external capability agenda.
  • Develop and implement Fan Milk’s training plans/modules for her sales team (all levels) and embed the Fanmilk way of working via on the job coaching -field and classroom training
  • Develop Sales Competencies framework for Fan Milk.
  • Evaluate and test competencies of the sales team.
  • Ensure the Sales Execution -Tablet solution is function appropriately.
  • Ensure accuracy in Sales force KPI Reporting
  • Accuracy in Vendors/ Customers weekly sales report
  • Manage the Data gathering Unit.
  • Develop and implement (with HR) a talent-based hiring program for the SO, RSM etc.
  • Develop and implement an induction program for SO, RSM etc.
  • Drives and monitors performance evaluation and coaching between NSM/RSMs and RSMs/SO.
  • Identify the potentials of high performers and build on their strengths.
  • Pool best practise and train the team on how to improve KPI performance.
  • Establishes and evaluates metrics for assessing training effectiveness.
  • Analyzes and evaluates training needs/gaps on an on-going basis to keep trainings current, effective and result driven
  • Develop a process for Regions to reward performing SOs in conjunction with HR



  • Recruitment and induction; lead the recruitment and induction for vacancies and expansion in the Sales organisation..
  • Delivery of the training plan On Time in Full - OTIF
  • Drive a winning culture; lead coaching and coordinate monthly Regional meetings and ensure target understanding.
  • Maintain and update Sales team information documents

Reporting and Scope (IPE Factor: Knowledge/teams & breadth):

  • The position reports directly to the National Sales Manager - Outdoor
  • The scope of this position is domestic & International.
  • Direct Reports -Training Manager & Regional Sales Manager - matrix- dotted line
  • POP Execution; conduct structured market visits and write feedback reports regarding outlet activations and sales operations.

Performance Management (Key Performance Indicators)

  • Sales Execution : Tablet Solution functionality.
  • Accuracy in Salesforce KPI Reporting
  • Accuracy in Vendor/ Customer Weekly Sales Report
  • ROI on Training
  • Training Cost
  • Percentage of Employee below competence
  • Training hours per employee
  • Training Cost/Turnover

Critical Qualifications/Skills/Experience
The ideal candidate:

  • He/She must be an outgoing and convincing personality; with a sense of urgency, who can communicate at all levels and persuade key stakeholders in to the right course of action.
  • Leadership skills
  • Minimum of first degree in Business Admin, Marketing or other related discipline (2.2)
  • The Ideal person must have financial and business acumen.
  • Minimum of 5 years post graduate experience in sales of FMCG with multi-cultural/multinational environment.
  • IT skills (MS office - Powerpoint, Excel, Word)
  • A desire to constantly improve training effectiveness by developing new approaches
  • Presentation Skills
  • Must have exceptional Training management and  facilitation skills
  • Planning, organising and analytical skills
  • Ability to Drive - Possession of valid Driver’s Licence
  • Result oriented
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