- Implements the sales and marketing plan for the Hotel/Restaurant/Café (HORECA) channel to ensure sales targets are achieved or exceeded for the team.
- Sales and development of the company brands in the HORECA sector in Lagos
- Daily interface with HORECA trade customers, brand development activity which includes design and implementation
- Identifying and establishing contact with potential customer proactively.
- Responding to sales inquiries from new and existing customers.
- Maintaining the company’s contact database management with up-to-date contact, accurate and activity details.
- Ensuring effective internal communication within the Sales, Marketing team.
- Keeping a tight control on receivables and control credit limit with customers.
- Implement coverage and frequency plan for HORECA Channel, as agreed with line Manager and achieve the targeted trade coverage, cell frequency and outlet call plan in the territory/Channel
- Achieve excellent visibility of our brands through the placement, management and recording of merchandising materials in line with agreed objectives / outlets.